About Us

- Co-Founder
Meet

Hassan Khan

Hassan is an insatiably curious peak performance and mental conditioning coach who has spent the best part of the last decade studying and teaching people the science behind how to maximize their potential. His philosophy is centered on the belief that every person on the planet has the ability to do more, grow more and be more, and that supercharged human beings make the world a better place.

Hassan is a qualified lawyer and worked as a consultant for a number years helping companies create high performing cultures and teams. A representative cricketer in his youth in Australia (he still plays competitively in London), he understands first hand the debilitating effects of pressure and how mastering your inner game can make a big difference in your life.

After a transformative experience at Harvard Business School, Hassan decided that his purpose would be to develop others and show them how to use their minds to unlock their performance. He put together a curriculum - grounded in research and evidence based solutions - that teaches people how to reach beyond their limits and be better versions of themselves. From peak performance and flow, to leadership, performing under pressure, happiness, confidence, mental preparation, the inner voice, culture, creativity and mindset - to name a few of his focus areas.

He works with a number of professional athletes and sports teams, Fortune 500 companies, entrepreneurs and medical professionals. Some of his clients include Morgan Stanley, Goldman Sachs, Amazon, IBM, Government of Pakistan, Government of Australia, Bank of America, BP, UK National Health Service, and Bain Capital. Hassan holds an Economics degree, a Law degree, a Research Masters degree in Innovation, and a Master of Business Administration degree, and he is an alumni and graduate of Harvard Business School and the University of Cambridge. When he’s not collecting degrees, Hassan is an avid book reader, a passionate cricket fan and active player, a hobbyist magician (he loves mentalism and mind reading - think of a number in your head right now, he dares you). He is based in London, England.

Meet

Shawn Doss

Shawn has a reputation for connecting global sports brands, teams, leagues and properties with revenue-driving solutions and partnerships, He is a Founder and Chief Business Officer, International, Of Elevate – a leading sports, entertainment and brand agency

The 20-year industry veteran’s resume boasts experience with an impressive roster of US-based and international professional sports teams, leagues and properties, including: the EPL, Formula 1, the FIFA World Cup, the LFP, La Liga, and EuroLeague; the San Francisco 49ers and Levi’s Stadium; Harris Blitzer Sports & Entertainment’s New Jersey Devils and Prudential Center; the Arizona Coyotes, the Atlanta Hawks and State Farm Arena, and more. As a founding member of the Elevate senior leadership team, Doss played a critical role in several of Elevate’s foremost client acquisitions and project management efforts which have culminated in three consecutive nominations to the esteemed Sports Business Awards in the Best in Property Consulting, Sales and Client Services.

Shawn is an ultra endurance athlete most known for setting the fastest known time running 100 miles around Lake Como in April of 2024. Doss has also completed what is known as the “Toughest Foot Race on Earth” - the Marathon Des Sables a 6 day self supported race through the Sahara desert. He has spen the best part of the last decade studying and teaching people the science behind how to maximize their potential. His philosophy is cantered on the belief that every person on the planet has the ability to do more, grow more and be more, and that supercharged human beings make the world a better place.

Doss received his Master’s in Business Administration from Columbia University and B.S. in Finance from The Pennsylvania State University.

- Co-Founder
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